Does your headshot accurately portray your personality or look like stock photography? Do your company’s communications reflect its brand or just copycat the competition? From your headshot to your company’s brand story, today’s audiences expect authentic, engaging content with every interaction — so a strong brand identity is a critical tool for connecting with clients, customers and employers. Learn how to ensure that the messages you use and images you share create a unified content experience in this panel discussion with RVA-based companies Zuula Consulting and David Corle Photography.
5:00 – 7:30 p.m. (photos and cash bar open at 5:00 p.m.; program begins at 5:30 p.m.)
Bank of America Center
1111 E Main Street 18th Floor
Richmond, VA 23219
- FREE for Members | $10 for Non-Members in advance ($15 at the door)
- Admission includes light hors d’oeuvres. Cash bar.
- Need a new headshot? David Corle will photograph you onsite for a onetime only rate of $75 per person. Dress accordingly if you plan to have your photo taken. Cash, check or charge.
As a writer and editor, Meghan’s knack for strategic branding and business development helps clients understand – and unleash – the power of the written word. She believes there is a difference between good writing and effective writing, and is committed to lifting clients’ voices above the competition. Before co-founding Zuula Consulting in 2008, Meghan was a copywriter and senior technical editor at two Fortune 500 companies, and has provided precise, compelling content for clients ranging from individual authors to international corporations.
An RVA native, Deanna Lorianni is co-owner of Zuula Consulting, a verbal branding firm supporting companies nationwide with content strategy, copywriting and writing coaching services. Before entrepreneurship, she was a copywriter at a Fortune 500 financial services firm and also previously served as a contributing journalist at the online journal Richmond.com. Whether she’s providing verbal branding and copywriting expertise for a variety of businesses or teaching writing skills in the corporate environment, Deanna delivers focused and skilled support.
My name is David Corle. I could bore you with technical jargon from the single photography class I took as an elective during my community college days, but I don’t remember much. What I do remember is this – I love making portraits of people. I do this professionally now after doing what I didn’t love for far too long. I love the moment when my subjects let their guard drop, allowing me to capture their true spirit. This is when great portraits are made and this is what I strive for in all my portraits. I also strive for keeping things light. I don’t take myself too seriously and have learned many good life lessons from Michael Scott. I live in Richmond, VA with my west-coast transplanted wife and native Virginia daughter. I am the youngest of six kids. I love Helvetica Neue and hate Comic Sans. I shoot Canon but don’t hate Nikon and I’m ready to help you love pictures of yourself.