Live to Serve is an online platform that brings consumers, businesses, and non-profits together all in the name of serving local communities, every day. Through Livetoserve.com, socially conscious consumers can purchase vouchers for products and services at places they already go — or places in the area they’ve always wanted to try! Then, that merchant commits to donating 50-80% of the purchase price to the local nonprofit of their choice. Consumers win because they support local non-profits just by going about their daily lives and buying the things they would normally purchase. Businesses win because they receive advertising at zero upfront cost and have the opportunity to earn and retain loyal customers, all the while strengthening the communities in which they do business. Non-profits win because every purchase results in money raised to further their missions of making communities stronger. Live to Serve works with many of Richmond's most well-known and community-minded businesses spanning a broad range of industries. Some businesses currently supporting the community through Live to Serve are the Richmond Kickers, Hand & Stone Massage, Mathnasium, Bogey’s, Azzurro, Mexico Restaurant, and many more...all donating at least 50% of the purchase price back to the local non-profit of their customer’s choice! In two weeks (approximately May 5th), Live to Serve is expanding to have over 3,200 Richmond area non-profits that people can support through their normal daily transactions.