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Fresh Assist

Fresh Assist is an all-natural backside cleaner that helps you Get Clean In-Between™. It’s an environmentally friendly, natural, cleansing, soothing, non-irritating and proprietary product that is sprayed on toilet tissue to improve the backside cleaning process after going number two. It’s a unique and innovative alternative to the troublesome “flushable” wet (moist) wipes that many adults and kids are now using. With a few spritzes of Fresh Assist, getting clean is a lot easier (and better for the environment). You just spray it on your favorite brand of TP and instantly improve your wipe! Wet wipes cause irritation to the backside, clog up plumbing and septic systems (flushable doesn’t mean they don’t get stuck) and cause damage to municipal wastewater treatment systems. In New York City, regular wet wipes have caused $15 million in damage to their water treatment plant and the city is actively looking into banning them. So now that people are in the habit of using a cleansing product, what will they turn to? Fresh Assist is used with conventional toilet paper. We currently have two fresh fragrances in testing, Lavender and Chamomile, with more to follow for home and travel use. The product will be sold online and in various retail stores. Many commercial opportunities exist as well. Toilet paper is a $10 billion business, with wet wipes accounting for $350 million (3.5%) in sales. With millennials being very environmentally conscious, along with the “bathroom” issues experienced by our aging population, it puts Fresh Assist in just the right place at the right time. Fresh Assist is poised to become the go-to alternative as the “greener” solution with less irritation. There is a huge opportunity to gain market share with this alternative product that has none of the problems that wet wipes cause and provides additional benefits. Our initial target will include moms with kids between 2 and 6 for home and travel use as we are getting good feedback from that audience in testing. We also believe the product may provide relief to those who have more frequent bathroom visits such as individuals suffering from Crohn’s disease, Colitis, Irritable Bowel Syndrome, Hemorrhoids, Fecal Incontinence and other similar issues by enabling a non-irritating natural cleaning process. At Fresh Assist our natural Tush cleaner helps you Get Clean In-Between™!

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