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Application: The SoGood

The SoGood is a premium network of the best local businesses where discovery is driven by people you trust. Both consumers and small businesses rely on word-of-mouth to discover and to be discovered, but there is no targeted, easy channel to share and receive these recommendations. Furthermore, available local discovery platforms lack curation and leave consumers sorting through massive amounts of listings reviewed by anonymous users. We offer users and businesses a more premium, personalized experience to discover local by providing a mobile app that is curated, highly visual, and social. Through our app, you can easily see the landscaper that your neighbor uses or the floral designer that a celebrity event planner recommends.

We launched in beta in mid-December 2013 in two small test markets: Charlotte, NC & Charleston, SC. (Richmond, VA will be opening this spring.)  We have signed up over 200 high-quality business customers and have forged partnerships with a number of “tastemakers” including celebrity event planner Tara Guérard and Vogue Contributor Julia Reed. Tastemakers assist with market curation, user acquisition, and seed our platform with compelling content. 

Our team is comprised of a Wharton/McKinsey alum, a successful entrepreneur (founder and an engineer.

Download our mobile app on any iPhone or iPad and visit out website at

Submitted on February 19, 2014

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