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Application: Shelfie! The Bathtub Tray for Safer Play

As a mom to two preschool-age daughters, I’ve spent many nights sitting by the bathtub with a wet towel, catching the overflow.  That is, until now! Shelfie–The Bathtub Tray for Safer Play, is an innovative new, patent-pending bath-time accessory for toddlers and young children. It creates play space on the tub ledge and contains water, which helps to prevent slips, falls, and injuries. Two years ago, I built the first Shelfie out of cardboard and duct tape. Today, Shelfie’s e-commerce website is up and running, and sales have begun. The initial marketing strategy combines social media outreach and advertising with direct, old-fashioned door-knocking to local retail shops that carry children’s products.  We are ready today to demonstrate through product sales that Shelfie solves a problem universal to parents of little ones.  Today, Shelfie is available for sale online, and at Pigtails & Crewcuts and The Toy Center in Richmond.  In the months ahead, we plan to take Shelfie from RVA to anywhere in the USA!

Submitted on February 19, 2014

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