Pressure ulcers are a serious problem to the wheelchair community and one CEO, Calvin Peterson, knows all too well. Calvin has paraplegia and experiences the complications accompanied by pressure ulcers. Pressure ulcers are a breakdown of the skin and underlying tissues that result from prolonged pressure on the skin. There are 474,692 new cases of pressure ulcers each year. The cost for treatment of one minor pressure ulcer is approximately $2,800 and in severe cases can cost upwards of $12,000 per month. The CUSH wheelchair cushion uses pressure alleviating technology in an innovative design to distribute weight and relieve pressure.