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Application: WalkBack

WalkBack is a mobile and web application that helps friends “walk“ each other home at night, gives students easy access to emergency resources, and provides valuable data to university authorities to make more effective safety decisions. In this way, the WalkBack platform provides value by connecting two distinct user groups: student users of the mobile app and university officials. Free to student users, WalkBack will generate revenue from university customers who pay for an analytics platform for infrastructure planning. Leveraging social networks and providing these networks with communication & analytic tools creates a unique, bottom-up approach to enhancing campus safety.

Submitted on March 19, 2013

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