Application: John Alexander
John Alexander is an upscale mens clothing line, created to lead the fight against diabetes, poised to skyrocket awareness through fashion. The first business of its kind, offering large portions of revenues to the American Diabetes Association. John Alexander’s mission is to create clothing that represents “Compassionate Luxury,” making its wearers feel good about the clothing they wear and the fact that in choosing John Alexander products, they are making a difference in the world. John Alexander will offer dynamic clothing with an electric experience through viral fashion videos, complimented by intimate association and product placement with the American Diabetes Association, its united community, and its star-personality relationships.