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Application: Wag-in-a-Box

Soon dogs will love mailmen, local pet-store proprietors will find a friend in the Internet, and busy dog parents will have one online destination for sampling pet products, learning whether Fido can eat ____, and donating to dog-related charities. Wag-in-a-Box is a socially driven, content-meets-ecommerce site for dogs and the humans who love them. Every month subscribers receive a box of treats and toys for their dogs, plus discounts on items that can be purchased on the site or at partnering local pet stores. We combine the sound subscription ecommerce model with the $52B pet industry to motivate tail wagging all over the world.

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Submitted on May 9, 2012

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