Application: The NOVA Bus
The NOVA Bus will provide VCU students an easy way to travel back and forth between college and home in Northern Virginia. Lacking cars, students often take public transportation into Washington, DC. This requires using the Metro or finding a ride from Washington, DC. A route between the VCU campuses and two popular malls in Northern Virginia could offer students a fun and more convenient way to get home. We would market to this highly connected demographic (80% of VCU freshman have smartphones!) via Facebook, Tumblr, and Twitter. Offering WiFi and an onboard media server, we will serve up local movies and music while traversing the great Interstate 95.