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Application: New World Sports

My name is Sue Murphy, former D1 college coach at TOP TEN women’s lacrosse program University of Richmond and USA coach. I have spent so many years recruiting with scholarship to bring young women into higher education to play at the highest of levels in this great sport. But now…I work with young girls grades 1-12 and HELP THEM to find passion and love for this great sport of lacrosse – and we even placed 10 (yes 10) girls into college!!

New World Sports touches even more than just girls lacrosse travel teams, youth programs including clinics and camps. We organize and run the same for boys lacrosse and field hockey. We also educate and successfully operate a recruiting service. Our event business brings hundreds and thousands of outside groups to Richmond as we run Southern Lacrosse Cup (tournament for girls), Firecracker Shootout (tournament for boys) as well as smaller events in the Fall & Spring.

Our business plan is special in that we utilize an advisory group of high level coaches with USA and college coaching backgrounds to work with the youth of Richmond, consultants and advisors that have a vested interest in their own children to dictate the direction of this new company.

Our consumers are young student-athletes grades 1-12 of which, even in a tough economy, their parents want a positive experience through sport. We offer the ‘extras’ most groups that service this age do not – college recruiting education, video highlights, free skill videos, networking the local coaches with college coaches and on-site free lessons from top notch coaches!

This company is about Richmond families. Trust and loyalty…doing the right thing for each and every young participant we touch. I personally travel to youth, middle schools and high schools in the area and provide onsite free instruction, lesson plans for coaches and recruiting seminars for players & families. We drive traffic to our site by providing FREE high end videos that will allow coaches and players to benefit from our skill sessions. It give them a taste of our caliber and then they want more…clinics, camps, service and travel teams. We have seen our numbers grow so much in less than one year…but more importantly we have seen our local families BELIEVE in our service.

Having had one year working under SportsQuest in multiple roles including President of Events (April, 2010-June, 2011) I certainly learned a lot about business, good and bad. My partners that I had once crafted there followed me and now are on board with NWS – Marriott, Downtown Athletics, Under Armour, Chic Fil A, Richmond Visitors Bureau, JBS Sport Event Planning, CJW Sports Medicine, CaptainU and local Monarch Productions.

Our outreach is not just our website but through the help of our partners’ promotions, national and local publications and our narrowed distribution lists. We fortunately have repeat customers and many that are happy to help us with the best form of marketing – word of mouth because they are so happy with the service.

I am very PROUD of what we have accomplished in less than one year to impact so many young people and families here in Richmond (and Cville, Fburg and Wburg).

Thank you for your consideration…Sue Murphy

Submitted on April 23, 2012

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