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Application: Little House Green Grocery

Little House Green Grocery is a new kind of neighborhood corner store showcasing the best foods this rich agricultural and artisan area has to offer. Located in the Bellevue neighborhood on Richmond’s north side, this grocery is a response to community demand for a fresh food source as well as an additional outlet for local farmers and producers. Owners Jessica and Erin have spent years working on food policy, artisan food production, and cultivating relationships with local vendors. Little House will keep the price of goods competitive by utilizing additional revenue streams (prepared foods, subscription services, and kitchen rental) and will offer a community focus through events and classes. Ultimately, this small model can be made adaptable to other Richmond neighborhoods in need of access to healthy food. Marketing will be through short cooking videos published online, through the store blog and community social media outlets as well as through vendor contacts.

Executive Summary for Little House Green Grocery

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Submitted on May 7, 2012

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