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2014 Startup Competition Finalist Shelfie receives $15,000 from Huggies

Huzzah! Another one of our Startup Competition Finalists has received national recognition for a creative idea. Announced just today, Joy Jones, creator of “The Shelfie,” is one of only eight winners of the 2014 Huggies® MomInspired™ Grant nationwide program. Joy will take home $15,000 in seed money as well as other resources that will help her take her brilliant Shelfie concept to the next level.

Created right here in RVA, The Shelfie is an ingenious and simple idea to make bath time more fun AND safe for toddlers.

Designed by and for parents,  2014 Huggies® MomInspired™ Grant winners include everything from a folding stepstool for potty training success on the go to a multi-use connector that safely tethers anything you might need to a car seat, highchair, stroller, or shopping cart. Since 2010, the Huggies program has awarded 50 entrepreneurs for their creative baby and child care ideas.

Congratulate Joy and pick up a Shelfie today.

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